Cultural organizations significantly lag behind other parts of the entertainment sector in gathering and using data to understand and market to their audiences. They lack access to sophisticated data and are constrained by limited budgets and capacity to utilize the data that is available. The Greater Philadelphia Cultural Alliance will work with Jacobson Consulting Applications to develop the AIDb (Audience Intelligence Database). This will be a transformational tool for audience engagement as it can aggregate and translate complex real-time data into user-friendly dashboards, enabling arts groups to quickly understand key findings and apply them to their engagement strategies. Funding will provide for a cohort of ten museums to participate in the piloting of AIDb. Based on learnings during the pilot, AIDb will be expanded so that more organizations can participate and benefit from the large scale of data to be collected from participating organizations in Philadelphia and perhaps other cities.
