The national trend of the decline in the traditional subscription model not only affects earned revenue from ticket sales but also customer loyalty and longevity. PCMS seeks to re-invent its business model in a way that will build and maintain the type of strong relationships with audiences that the traditional subscription model yielded. Using new software and building on recent limited experiments with flexible passes offered to students and young professionals, PCMS will create a Concert Pass. For a set fee, Concert Pass holders will be able to attend any number of PCMS’ 55+ concerts, but unlike traditional subscribers, holders can book at the last minute, providing the flexibility consumers seek. In the past, allowing such flexibility in ticketing proved difficult as available software did not easily allow for last minute ticketing across venues. New ticketing and donor software upgrades will allow PCMS to manage seating in multiple venues, manage transactions from multiple sources, and track customer data. The software required for the project is being developed using open source software, so other presenting organizations may use and adapt it.
